GM Heroes Bonus Program

Picture of a Canadian Forces member, with text beside reading All of Canada Thanks You, as do we.


All of Canada thanks you. As do we.

In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes a $500* bonus towards the purchase or lease of eligible new Chevrolet, Buick, GMC or Cadillac vehicles. Canadian Forces personnel and First Responders are eligible.* Plus, this great new offer can be combined with other retail offers and partner programs!

Program Details

To participate, simply bring proof of eligibility* and we will be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more. Please contact us for full program details & information.


Q: Who is eligible for the Heroes program?

A: Canadian Forces personnel who qualify for this program include:

  • Active members
  • Reserves
  • Veterans
  • Spouses* of any of the above including surviving spouses

-First Responders personnel who qualify for this program include active:

  • Firefighters
  • Police
  • EMT/paramedics
  • 911 dispatchers
  • Border Service Agents
  • Spouses* of any of the above

Q: Which vehicles are eligible?

A: Come see us to discuss eligible models.

Q: How do I participate in the Heroes program?

A: Simply bring in your current or former proof of Canadian Forces membership or valid proof of current Canadian First Responder employment/government-issued ID to us.

Q: How many vehicles am I eligible to purchase, finance and/or lease?

A: There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.

Q: Can I share my Heroes Bonus?

A: Yes, Canadian Forces and First Responders personnel can share their bonus with their spouse.

Q: Does the purchase/ finance/lease require a down payment?

A: We will be able to provide details on the down payment of your chosen vehicle.

Q: Can I combine the Heroes Bonus with current retail incentives and other offers?

A: Yes, in most cases. See us for more details.

Q: Can I order a vehicle through this program, rather than choosing one from my dealer’s inventory?

A: Yes, absolutely!

Q: Can I use a trade-in with the Heroes Bonus?

A: Yes. We will be able to provide more information on trade-ins.


Disclaimer: * Eligible Canadian Forces and First Responder personnel will receive a $500 bonus (tax inclusive) which will be deducted from the negotiated price of the purchase, lease or finance of eligible new Chevrolet, Buick, GMC and Cadillac vehicles delivered between January 3rd, 2024 to January 2nd, 2025. Incentive offer takes place at the time of delivery. Eligible individuals include: Active, reserve and veteran military personnel plus their spouses and surviving spouses; firefighters, police, EMT/paramedics, 911 dispatchers, border service agents plus their spouses. Must present proof of present or former membership in the Canadian Forces, valid proof of Canadian First Responder employment/government issued ID. Cannot be combined with certain other advertised lease and finance rates. Dealer may sell for less and order/trade may be necessary. GM Canada may modify, extend or terminate offers in whole or in part at any time without notice. Conditions and limitations apply. See dealer for details.