Bruce GM Preferred Pricing


Your company’s relationship with Chevrolet, Buick, and GMC may get you access to the Preferred Pricing program. That means you could get Preferred Pricing on the purchase, lease or finance of eligible new Chevrolet, Buick, or GMC vehicles! This website is where you’ll find everything you need to take advantage of this work perk. Get your code, then hit the road.

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Contact Bruce Chevrolet Buick GMC To Learn More About GM Preferred Pricing

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    Purchase Information

    Q. How many vehicles am I able to purchase?
    A. You may purchase, finance or lease up to two (2) new vehicles per calendar year.


    Q. Can I combine Preferred Pricing with other current offers?
    A. Certain GM incentives can be combined with Preferred Pricing. Eligible incentives include most national and regional offers. You can combine Preferred Pricing with the Heroes Program, Mobility Program, Welcome to Canada Program and/or Student Bonus. Visit your dealer for details on current offers, or find current offers on


    Participant & Vehicle Eligibility


    Q. Who is eligible for Preferred Pricing?
    A. Canadian employees (all active hourly and salaried staff and their spouse, not including contract or retired employees) of eligible Preferred Pricing companies.Q. Which vehicles are eligible?

    Q. Which vehicles are eligible?
    A. Almost every new Chevrolet, Buick, GMC or Cadillac car, SUV, crossover, van and truck is eligible. However, some models/trims may not be eligible and other models may have limited availability. Please contact the Customer Care Centre (1-800-263-3777) or your dealer for the list of models/trims that are excluded from Preferred Pricing.


    Q. Are my family members eligible for Preferred Pricing?
    A. The selected vehicle(s) must be titled and registered in the approved employee's or their spouse's name for personal use only.


    Q. How long do I have to keep the vehicle to be eligible for Preferred Pricing?
    A. You must keep your vehicle for at least six months and 12,000 km.


    Q. I recently bought a new Chevrolet, Buick, GMC or Cadillac vehicle. Can I still apply for Preferred Pricing?
    A. No. Previous purchases are not eligible.

    Dealer Information

    Q. Can I receive Preferred Pricing from any Chevrolet, Buick, GMC or Cadillac dealer?
    A. This program is available only at participating Chevrolet, Buick, GMC or Cadillac dealers, so when you contact your local dealer, let them know you'd like to take advantage of Preferred Pricing.

    Q. Can I order a vehicle, rather than choosing one from my dealer's inventory?
    A. Yes, you can receive Preferred Pricing when you order through a participating dealer.

    Q. What do I have to show my dealer to get Preferred Pricing?
    A. To use Preferred Pricing, you will need to provide a valid authorization code from, as well as a letter from your Human Resources department or recent pay stub showing active employment, to a participating dealer.

    Additional Options & Financing

    Q. Are dealer-installed options covered by Preferred Pricing?
    A. No. Any additional dealer-installed options, conversion/upfit packages, General Motors Protection Plans and other extra-charge items will be supplied at a price agreed upon by you and your dealer.

    Q. Can I use a trade-in with this program?
    A. Yes. Please speak to your local participating dealer for more information about trade-ins.

    Q. What are my purchasing options?
    A. You may purchase, finance or lease your new vehicle. Speak to your local participating dealer or visit us online to find out more.

    Check Pricing Eligibility and Learn More
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